SUPPORT AUTOMOBILE ALLEY

Invest in the continued growth of Historic Automobile Alley.

The Automobile Alley Association is a 501(c)(3) nonprofit organization working to preserve, enhance and strengthen Historic Automobile Alley.

Through sponsorships, corporate partnerships and charitable support, you can help fund the events, beautification, placemaking and district initiatives that make Automobile Alley a vibrant place to visit, work and do business.

Your support helps keep Automobile Alley vibrant, welcoming and moving forward.

View sponsorship Oppotunties

Sponsor Lights On Broadway

Businesses and organizations can support Lights On Broadway in two ways:

Become a season-long partner and help illuminate Automobile Alley from mid-November through early January.

Sponsorship opportunities include brand recognition throughout the season, digital and on-site visibility, sponsor hospitality and opportunities to connect your organization with one of Oklahoma City’s longstanding holiday traditions.

Put your organization at the center of the December 5 and 12 Lights On Broadway events.

Opportunities range from event sponsorships to supporting individual experiences and activations, including entertainment, Santa experiences, family activities and more.

Custom activation opportunities may also be available for brands looking to engage directly with event attendees.

Every holiday season, nearly one million lights transform Historic Automobile Alley into one of Oklahoma City’s most recognizable holiday destinations.

Lights On Broadway is a partnership between the Automobile Alley Association and the businesses and property owners who bring the district to life each holiday season.

From mid-November through early January, visitors come to experience the lights, shop local, dine in the district and make Automobile Alley part of their holiday traditions.

In addition to the season-long light display, Lights On Broadway includes two free district-wide open house events on December 5 and 12, 2026, featuring entertainment, family-friendly activities, local shopping and dining, and special experiences throughout Automobile Alley.

The Impact

Last holiday season, Automobile Alley welcomed:

461,800 visits

during the holiday season

93 minutes

average visit duration

22,000+ attendees

at Lights On Broadway events

Source: Placer.ai

Lights On Broadway Event Page

Where Your Support Goes:

    • Season-long Lights On Broadway display
    • Holiday events and activations
    • Neon Sign Grant Program
    • Streetscape beautification and pedestrian improvements
    • Year-round programming that supports local businesses and the district

Sponsoring Lights On Broadway is an investment in this neighborhood and in the people who show up for it every year.

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